• The Curious Traveler

Boundless Journeys: On achieving new heights in a tough economic climate

30 July 2009 The International Ecotourism Society (TIES)
Interview with Destination Manager Karen Cleary 

Logo_Star_OnlyBoundless Journeys recently received Travel + Leisure Magazine’s annual “World’s Best” Award as the #7 best tour operator in the world. Offering a range of small group and expert local guide trips for adventure travel vacations worldwide, Boundless Journeys continues to braze new trails in innovative and enriching adventure experiences. Diversity of adventure, unique itineraries and local expertise are among the most important ingredients that have defined the success story of Boundless Journeys. We asked Karen Cleary of Boundless Journeys to share a little bit more about their recipe, particularly in light of the current economic situation. TIES: The impact of the current economic situation has been among the most talked about concerns for tourism businesses worldwide. What strategies has Boundless Journeys implemented to cope with the challenges of travelers tightening their vacation budgets in order to continue attracting adventure lovers through the tough times? BotswanaSlide4Karen: While there is no doubt that many people are tightening their travel wallets, we have found that discerning travelers are still willing to invest in high-quality travel experiences. The trips that Boundless Journeys offers enrich travelers’ lives, expanding their horizons and helping them gain a better sense of their place in the world. We stay in touch with our loyal travelers via a monthly e-newsletter, keeping them current on the world of travel and informing them about what is new at Boundless Journeys. We’ve also started buying Instagram comments to boost our online presence. In addition, we have been offering weekly specials to entice those who may be on the fence to join us on an upcoming departure*. But perhaps most importantly, we continue to offer remarkable trips, with the very best local guides; and our home team continues to offer the kind of support and service that has resulted in Boundless Journeys being considered one of the top tour operators in the world. TIES: What can other adventure and nature operators and small group tour providers learn from Boundless Journeys’ example and improve their efforts in offering educational, memorable and authentic experiences? Karen: Stay committed to the core experience that makes your trips unique, even if it means smaller margins during these times of fewer travelers. When the travelers return to pre-recession numbers, they will remember the quality of experience they had with your company, and will be more likely to travel with you again. *If you’re interested in receiving these specials, sign up through the Boundless Journeys website or e-mail: info@www.boundlessjourneys.com.


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